apple-shazem-deal

The Cupertino based tech giant, Apple is reportedly planning to expand its reach in music services platform in an attempt to compete with the Android based market. Some major tech blogs reveal that Apple may be soon acquiring Shazam, a popular app that recognizes music by listening audio or video clips.

The inside sources claim that the $400 million deal was signed last week and is scheduled to be announced in a day or two. However, there are quite a few rumors claiming diverse amount as one of the reports says it’s in nine digits while others say it’s somewhere around £300 million ($401 million). The exact information is still a mystery that may be unveiled very soon.

What Apple is going to gain from the said deal is cutting down the middleman and saving money being paid as commission. Moreover, this will also hurt the competition since Shazam would no longer refer people to its arch rivals – Spotify and Google Play Music. On the other end, the deal would probably result in helping the Apple Music service gaining ground over Spotify; by making it easier for users to find songs and add them to playlists.

What is Shazem?

Can you imagine Shazem started its services back in 1999 when there was no concept of smartphones and apps? Of course, the only way of communicating was the SMS and Shazem did use an SMS code to reach its customers.

By now, Shazam is an app that helps you identify music with a press of a button. You’re in a store and you want to know what song is being played, just open up Shazam on your phone and it will detect the song for you.

shazem-app

Not to mention, Shazam received more than 1 billion downloads back in September 2016 and by now the number is probably higher. Although, having high number of downloads does not always mean high profits but Shazam had been improving in terms of profits earning revenues worth $54 million in 2016 after losses in the FY 2014 and 2015.

Other Features

  • Preview songs and add them to Apple Music and Spotify playlists
  • View music lyrics and YouTube videos for the songs you open up in Shazam
  • Auto Shazam can recognize songs in the background even after you’ve left the app
  • Its Visual recognition can get you information on posters, magazines or books; it can be used anywhere you see the Shazam camera logo
  • Visual recognition also works as a code reader for all QR codes
  • Stay up-to-date about new singles, albums, and videos from the artists you follow
  • You can follow artists to see what they’re Shazaming
  • Buy tickets to see your favorite concerts