Apple has finally pulled the veils off its newest range of products including three models of iPhones and an overhauled next-gen Apple Watch along with a few software updates that come packed with the iOS 12. Apple fans from around the globe gathered at the enormous Steve Jobs Theater in Apple Park, California to witness the Apple Event 2018 – the biggest one arranged by the Cupertino based tech giant.

Let’s have a look at what Apple brings for us this year:

iPhone XS

The newly announced iPhone XS brings 5.8-inch modified Super Retina OLED display on the front and resembles with the iPhone X in many design features but manages to feature thinner bezels along with the famous notch housing front-mounted sensors. Apple has powered the iPhone XS with the A12 bionic chipset – the industry’s first 7 nm chip accompanying a 6-core CPU along with a 4-core GPU and a neural engine.


The new model of iPhone brings dual camera setup on both sides; the rear one comprising of a f/1.8 12MP wide-angle lens and a f/2.4 12MP telephoto camera with optical zoom whereas the front one features an f/2.2 7MP front shooter with a faster sensor RGB camera along with an IR camera.

The iPhone XS would be priced starting $999 (~PKR 123,000). The smartphones would be rolled in select markets starting September 21.

iPhone XS Max

The upsized iPhone XS model is being labelled as the iPhone XS Max. Frankly speaking, there is no significant differences between the two models except for the XS Max featuring a larger 6.5-inch screen on the front – the biggest one ever seen on an iPhone. However, the smartphone brings the same pixel density and resolution of iPhone XS that is 458ppi and 2688 × 1242 pixels. The camera specifications are also exactly identical for both the siblings.


The iPhone XS Max is announced to be brought on shelves alongside the standard iPhone XS next week in three storage options of 64GB, 256GB and 512GB. The pricing for the base model of iPhone XS Max starts at $1099 (~PKR 135,000) while that for the higher variants is not announced as of now.

iPhone XR

The Cupertino based tech giant has also announced a slightly cheaper iPhone model this time around dubbed as the iPhone XR. Apple has rightly chosen to go with an LCD instead of an expensive OLED to keep the price bracket smaller. The new display has been termed as Liquid Retina and spans over 6.1 inches.


The internals of the iPhone XR are kept the same as that of XS models including a A12 Bionic chip powering up the device and a 4-core GPU. However, the rear camera section boasts only one lens – the 12MP f/1.8 wide-angle camera as seen on iPhone XS models. There is no Telephoto lens but the single camera system is able to produce an artificial background blur due to the software-powered background segmentation.

The iPhone XR would come in three storage options: 64GB, 128GB and 256GB. The base model is priced at $749 (~PKR 92,000).

Apple Watch 4

Apple has managed to redesign its wearable titled as Apple Watch 4 making it bezel-less this time and 30% bigger than the previous models. The Apple Watch 4 is powered by watchOS 5 on a dual-core 64-bit S4 processor that is meant to show more information on the screen. Apple claims to improve performance of the new watch by 200% whereas sensors like gyroscope and accelerometer have also been upgraded.


The Apple Watch 4 goes for preorder on September 14th, priced at $399 (~PKR 49,000) for the GPS version and $499 (~PKR 61,000) for the GPS + LTE model.

Software Updates

The new iPhone models of 2018 bring new set of apps and software update; mostly making use of the advanced GPU based camera renderings and improved AR features. For instance, HomeCourt is more like a personal trainer that can use only camera input to analyze your game play patterns and suggest improvements. The Galaga AR, on the other hand, is an AR game that could make you believe more than 200 of sea species springing up in your Kitchen. Apple has also replaced TouchID with a more accurate FaceID feature.

The iOS 12 also has a bunch of new updates including some Siri Shortcuts and AR. Likewise, last year’s animoji has been replaced with Memoji. The A12 Bionic has also been configured to make the AR experience more streamlined. Cameras have also been calibrated for low light, and Apple mentioned that the GPU renderings have also been made more realistic.

Stay tuned for more detailed reviews and updates….