Apple, the Cupertino based tech giant has reportedly decided to bring an uncertain move bringing a cut down in its latest iPhone devices. As per the previous trend, Apple uses to announce price cut in its older models once a new model gets on surface. However, due to low demand for the iPhone X, iPhone 8 and iPhone 8 Plus, Apple is likely to cut down prices on these devices earlier next year.
It was DigiTimes, a tech forum that hinted earlier about the price cut in some of the Apple products claiming it to be a good news for Apple fans in early 2018. The market critics consider the lower demand of iPhone X than expected being the main reason behind the move.
It is not only the tenth anniversary model of iPhone but all other devices of 2017 have faced the same issue of low demand. We’d seen a sluggish response for the iPhone 8 and iPhone 8 Plus in later part of current year for which it was assumed that potential Apple customers were waiting for the iPhone X. unfortunately, the claim failed to prove and it is rumoured that iPhone 8 and iPhone 8 Plus would fall in the same criteria and are likely to get a price cut.
The media outlet also affirms that another reason behind decreased sale is the Apple’s failure to deliver much in certain regions while its rivals to fill the gap in a professional manner. The affected regions which became the cause of decreased sales include Taiwan, Singapore and surprisingly the US too.
The rumors and reports claim that the initial price cut will not be much appealing one for Apple fans as it is assumed to see around $50 price drop in first phase. However, if the sales figure will not improve, the company may be looking for another larger price slash.
As far as the time frame is concerned, there is no confirmed report as for now. However, some rumors suggest that it is going to happen somewhere near March next year when Apple usually hosts a keynote at WWDC in 2018. While, the event is considered to be a software-centric summit, there will not be any better time for Apple to reveal price slash for its latest products.
Stay tuned for further updates in coming days.