Avanza Group and Premier Systems signed an agreement to formally establish Avanza Premier Payment Services (APPS) Pakistan’s fastest and most reliable domestic online payment gateway. APPS will deploy an E-commerce & M-commerce payment gateway and merchant digitization service.
The two organizations aim to create synergies that enable APPS to cater to the rapidly evolving digital landscape in Pakistan. Our economy is still reliant on the cash on delivery (COD) model with our e-commerce industry consisting of 90% COD indicating that Pakistan has yet to accept digitalization.
On that note APPS’s newly appointed CEO, Mr. Adnan Ali presented the end-to-end technology stack that would help APPS to move Pakistan towards a cashless landscape by digitizing major institutions such as merchants, schools, billing industries, mutual funds & other corporate entities by providing a secure hassle-free digital experience.
Mr. S. Arshad Raza, CEO, Premier Systems, said:
“We have many international partners, but now we have a domestic player embracing the digital economy and enriching it by providing substantially convenient payment solutions. Pakistan is at the cusp of a digital revolution and we are proud to be part of that drive.”
Mr. Mahmood Kapurwala, CEO, Avanza Group stated:
“We are proud to be partnering with Premier Systems to launch APPS, which will become the country’s gateway of choice for payments and help digitize our e-commerce ecosystem. Our objective is to help businesses and consumers alike to overcome payment hurdles and make Pakistan a proud member of the growing digital arena.”
Mr. Adnan Ali, CEO, APPS, said:
“This is a momentous occasion for us all, as we are aware that Industry 4.0 is shaping up to disrupt the way we do business, we will be one of the pioneers in innovating the domestic industry. We aim to digitize the market for our potential stakeholders and play the role of a catalyst in digital payments of Pakistan.”
With respect to Pakistan, the launch of APPS will bring spur innovation in the domestic market by encouraging the community to pay using digital means but also make digital payments easier and widely available for banking customers’ e-commerce enablement.
About Avanza Group
Avanza Group of Companies is an 18+ year old technology powerhouse with over 300+ employees in offices across Pakistan, Middle East and Africa. The group comprises of companies that focus on key sectors including Banking, Telecommunications, Governments, Retail, and Manufacturing.
Avanza contributes to these industries with its state-of-the-art products that include advanced channel banking applications, customer experience management solutions, e-commerce and retail solutions, Blockchain, RPA, AI, and Smart City applications.
Avanza is viewed as a thought-leader in nascent technologies across the region and has won the admiration and confidence of not just customers but also of industry partners such as NCR, Avaya, Microsoft, and IBM.
About Premier Systems
Premier Systems, is one of Pakistan’s leading ICT infrastructure providers. Founded in 1993, they currently employ 135+ IT professionals across 4 offices in Pakistan and UAE.
Their major focus is on Hardware, Software and Managed solutions. They are proud partners of renowned IT companies like Microsoft, HP, Cisco, Oracle , Juniper, VMware, and Vertiv etc. Their solutions cater to key industries, such as Telecom, Banking, Oil and Gas and Defence.
A strong believer in diversifying their product portfolio, Premier also established a partnership with world renowned car manufacturers “Audi” to become the vehicle’s sole importer, distributor, dealer and service centre operators across Pakistan, Sri Lanka and Bangladesh.