The extensive competition between the ride hailing services in Pakistan has intensified the competition between the firms. As a result, the companies are now trying to attract and retain customers by introducing unique and innovative services for riders as well as for drivers. It appears that Careem is stepping up its game, as the company recently introduced in-ride insurance facility that covers both riders and captains.
It seems that Careem Pakistan has made road safety a top priority after realizing that the road infrastructure of the country is in miserable condition and accidents happen frequently. Incidents have been reported in the past that affected not only cars but customers and drivers as well.
Careem Pakistan In-Ride Insurance Facility
Road safety is a key priority for Careem. This applies to both captains and customers and is emphasized in captain training and communications with all stakeholders.
However, Careem realizes that Pakistan’s roads can be hazardous and accidents happen frequently. There have been incidents that are not the fault of a Careem Captain but end up affecting both, vehicles and their passengers.
Careem Pakistan has rolled out an in-ride insurance facility that covers its captains and customers in the country. Careem’s Insurance policy offers coverage for accidental death, disability and bodily injuries in the event of accidents for Captains and Customers during Careem rides.
The insurance policy applies across all 10 Pakistani cities with Careem services. Along with Pakistan, this service is being launched in KSA and Egypt, as well as the other markets through a phased rollout.
The well-being of Careem’s users and captains is a focus area. This latest initiative by Careem complements its overall approach towards safety and security and works along existing measures such as ensuring background checks, Captain training, and vehicle inspections.
“We will never compromise on the well-being of our customers and captains. Through this in-ride insurance initiative we are taking important steps to captains and passengers.” Junaid Iqbal, MD Careem Pakistan. “This is the most tailored policy in our country and we are happy to give some peace of mind to Careem’s captains and customers.”