We have seen an aggressive extension of Uber to seven cities of Pakistan in recent days. In response another ride sharing app Careem has come up with a decision of adding up more than 25,000 local taxis to its fleet in the twin cities of Rawalpindi and Islamabad.
The local taxi owners did feel a sense of insecurity to their business due to the vast presence of app-based ride sharing services. Jazz has already introduce mLift services in the twin cities with main focus on the local taxi owners connecting riders with drivers.
Customers who wish to ride in Taxis will no longer have to physically go to and look for one, neither would they have to haggle as trip fares will be calculated by state of the art metering system of Careem.
Omer Zabit, the General Manager of Careem in Islamabad said about the new initiative, “We want existing taxis to benefit from the ride hailing revolution. This will increase the number of rides they get and reduce the wasteful kilometres spent looking for rides or the hours they spent waiting at taxi stands. For the customer, it brings ease of hailing to a familiar option at the absolute lowest cost.
In line with our vision to improve and simplify the lives of people, we want to bring technological and financial inclusion in addition to enhanced earning for taxi drivers. We welcome all taxis in the twin cities to join our platform. This is yet another step toward fulfilling our commitment towards providing safe, reliable and affordable rides to our customers.”
Let us hope for the best for the Careem Taxi service.