The FIFA World Cup Trophy Tour arranged by Coca-Cola gives millions of people around the world an opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup. Creating a historic occasion for Pakistani fans, Coca-Cola Pakistan is bringing the FIFA World Cup Original Trophy to Lahore on February 3, 2018. The Trophy will remain in Pakistan for one day and will be unveiled for a viewing experience to the media and thousands of Football fans at the Coke Fest in Lahore.
In hosting this momentous, international tour, Coca-Cola and FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup. This will be a once-in-a-lifetime opportunity for thousands of fans to see the most iconic symbol in football and share their passion for the game.
For Pakistani football fans, the visit of the FIFA World Cup Trophy is just the beginning. Following this historic event, Coca-Cola Pakistan will undertake a series of initiatives across the country to promote and celebrate the fans’ love for Football.
Rizwan U. Khan, General Manager of Coca-Cola Pakistan & Afghanistan remarked that the FIFA World Cup Trophy’s visit to Pakistan – a historic first for the country – is a proud moment not only for football fans but for the entire country, as it promotes a softer image of the nation on the global stage.
— FootballPakistan.com (@FootballPak) January 11, 2018
Pakistan has millions of football enthusiasts and we are extremely excited that Pakistan is able to be a part of the Trophy Tour this year. Coca-Cola has always been the pioneer in taking initiatives that resonate deeply with the youth and support their development. Be it music, education, environment or sport, Coca-Cola firmly believes in the power of the young generation in the country. Football is not only an emerging sport in Pakistan but also fast becoming a key platform of self-expression for the youth connecting them beyond social and cultural boundaries.
The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometres in the nine months leading up to the 2018 FIFA World Cup. Within Russia, the FIFA World Cup Trophy Tour by Coca-Cola will visit 25 cities – the longest host country tour in history.
A delegation of sixteen Pakistanis, including representatives from media, The Coca-Cola Company and Pakistan National Football Team, will join the Tour in Chiang Mai, Thailand to receive the FIFA World Cup™ Trophy and bring it to Lahore, Pakistan.