Facebook has faced strong backlash from general public on promoting Russian propaganda matter for the last one year. Following the scene, the social media giant was reportedly working on devising a tool to counter this philosophy. The latest reports claim that Facebook is very near to officially unveil the specific portal where users can see if they have been engaged with pages linked to Russian propaganda efforts. The update is expected to be rolled out by the end of the year.
Facebook is not the only one to start crackdown against Russian propaganda sites, Google is also working to de-rank articles by Russian news sites from its Google News platform. However, the new portal by Facebook will make it easier for users to view that if they have followed Facebook or Instagram accounts backed by the Kremlin-linked Internet Research Agency (IRA).
The IRA is basically blamed for spreading false propaganda in the US elections of 2016 that caused mistrust and division in public. The Russian firm acted quite mysteriously and made fake accounts presenting their self to be a US citizen. Facebook’s new portal will track activity between January 2015 and August 2017 and can be accessed through the Facebook Help Centre.
A Facebook representative said:
This is part of our ongoing effort to protect our platforms and the people who use them from bad actors who try to undermine our democracy.
Facebook further makes it clear that the capabilities of the upcoming tool are limited to an extent; the tool will possibly won’t tell whether you saw or shared posts from the suspicious accounts of IRA but will only indicate whether you have been engaged with them directly or not.
We expect the social media giants like Facebook, Twitter and Google will formulate strategies to encounter false propaganda and make it sure not to repeat such mistakes in future.