The tech giant Google had been working on to revolutionize the Short Messaging Service (SMS) for the Android users. In this regard company had contacts with different telecom operators but Telenor has been short-listed.

Google will be using Rich Communications Services (RCS) to provide a magnifying messaging experience to the end user. About 214 Million of Telenor users will enjoy the new RCS messaging across Europe and Asia. The company will upgrade RCS message in following countries:

  • Norway
  • Denmark
  • Sweden
  • Hungary
  • Montenegro
  • Serbia
  • Bulgaria
  • Pakistan
  • Myanmar
  • Bangladesh
  • Thailand
  • Malaysia
  • India

RCS Features

The RCS messaging will be a standard part of Android devices and subscribers will be able to access it as they access the older version. Google has developed a messenger app, as powered by Jibe RCS cloud, through which subscribers will be able to upgrade their messaging experience.


In markets where RCS is launched, Telenor subscribers who already have the Messenger app on their phone will automatically get access to RCS services through an app update.

Subscribers who don’t have the app can install the Messenger app from the Google Play store. In addition, as part of the partnership with Telenor, many new Android devices will come with Messenger for Android preloaded as the default SMS and RCS messaging app.

The implementation of the RCS messaging will Support GSMA universal profile. GSMA is standard as supported by 58 carriers as well as manufacturers, covering almost 4.7 billion subscriber around the world.

RCS messaging will be having features like:

  • Group chat
  • High-resolution photo sharing
  • Reading receipts and much more

So Telenor subscribers keep enjoying RCS – the upgraded version of traditional SMS.