Apple, the US tech giant, is reportedly in trouble due to relatively sluggish response for iPhone 8 by their potential customers. The first indicator was observed on Thursday when Apple’s shares fell by around 3 percent. Based on these reports, there are rumours all around that Apple has decided to cut iPhone 8 production by as much as 50 percent due to the weak demand, making Apple’s tenth iPhone anniversary a bit harsh.

Some critics have seen it as a time-based factor because masses are waiting for the iPhone X, an extraordinary iPhone with best ever features and specs so far. However price factor of the new handset may put off many interested buyers.

iPhone 7 Outclasses iPhone 8

Recent sale reports revealed that the older iPhone 7 has witnessed better response than the newest iPhone 8 in the third quarter. Much of this can be attributed to the fact that the handset is very much similar in appearance to the iPhone 7, which sells for $150 less. Recent incidents of swollen iPhone 8 batteries and iOS 11 software issues causing crackling sound in earphone may also have played their role in keeping customers away from iPhone 8.

The wireless carriers in the US and Canada have also reported slow third-quarter with respect to to iPhone 8 upgrades. CEO of Canada’s largest mobile network Rogers Communication, Joe Natale, identified the appetite for the iPhone 8 and iPhone 8 Plus as “anaemic”. Verizon’s chief financial officer Matt Ellis also admitted that the number of phone upgrades in the third quarter was lower than previous years.

iPhone X Coming Soon

Apple has drastically failed to create the hype associated with new iPhone every year. The main reason being the same; no reasonable improvement than the older iPhone. Moreover, the iPhone X could be another reason that is due to be made available on stores starting from November 3rd, featuring an all-new design with an edge-to-edge OLED screen and revolutionary facial recognition technology.

Lesson Learnt

The manufacturers must consider price factor as we have seen the fastest processor, best camera ever and the long-awaited wireless charging features did fail to compel consumers into stores and get an iPhone 8 in their hands.