Apple is rumoured to bring iPhone models of 2018 with bezelless notched displays in coming September but with a significant price cut to the earlier ones. This has been revealed by a renowned Apple analyst Ming-Chi Kuo in his latest research that has been posted at his firm TF International Securities.

Kuo believes that Apple’s pricing strategy will be “more aggressive” this year in order to boost the shipment of new iPhone models. The obvious reason behind Apple’s alleged policy is “the concern over the negative impact of a higher price” for its 2017 iPhone models.

According to his notes, the prices of the three upcoming iPhone models planned to be launched in September 2018, will be somewhat cheaper than the last year’s ventures.

He claims that last year’s iPhone X got a sluggish response mainly due to its higher price tag crossing the mark of $1000, therefore Apple decides to bring the updated iPhone X in a price range between $800-$900. However, the larger 6.5-inch iPhone X Plus will bear a price tag of $900 to $1000, and the entry-level 6.1-inch LCD iPhone will be in $600 to $700 range.

The research notes reads:

We forecast that Apple will adopt a more aggressive price policy for the following reasons:

  • Concern over the negative impact of a higher price in a mature smartphone market on selling momentum,
  • Improved cost structure, which is mainly attributed to assembly yield improvements of end product & 3D sensing and cost reduction of components,
  • Increasing users of Face ID benefiting the promotion of the Apple service and ecosystem.

As mentioned earlier, the next generation of iPhone models is expected to debut in September 2018 at Apple’s official event. However, some reports suggest that the 6.1-inch LCD iPhone might come later in November this year.

Whatever the case may be, if the report proves true then it will be a great sigh of relief for Apple fans who always expect higher prices every year – but not this time.