Jazz – leading digital communications company of Pakistan has collaborated with globally renowned travel vlogger, Eva Zu Beck who is on travel to Pakistan for a digital travel show called – ‘Eva Travels Pakistan with Jazz’.
For this reason, a launch event was held not only to highlight the show’s pilot but also discuss how such endeavors create Pakistan’s positive image internationally and boost travel diplomacy and people-to-people connections.
The idea behind this digital series is to help the world understand Pakistan’s cultural exuberance and hospitality. The Polish national, Eva Zu Beck – began her journey as a travel vlogger in 2018 – and Jazz will highlight various aspects of Pakistan that remain hidden to the world.
Eva expressed her views on the occasion:
“Coming to Pakistan has been such a great experience for me. When I first came here, I never expected to become so popular amongst the Pakistani people. I feel grateful that Jazz chose me to be part of such a great initiative. Getting to see and portray the true colors of Pakistan through this series is going to be a great experience, both for me and my digital followers.”
Kazim Mujtaba, Head of Marketing at Jazz, discussed the company’s involvement in the series:
“At Jazz, our tagline is, “Dunya ko Bataa Do” which aligns perfectly with the need for such a show. Even before this partnership, Eva had been promoting a more positive image of Pakistan that was one of the reasons why we chose her to be the face of the show. Jazz, with this series, will be enabling Eva in her travels as it does for millions across Pakistan. We here at Jazz are working towards a more digitized Pakistan and have always supported young and emerging talent in efforts to promote the country. “
‘Eva Travels Pakistan with Jazz’ Show
‘Eva Travels Pakistan with Jazz’ will be broadcasted on several mediums with the first season comprising eight episodes in total, with a new episode available every week on Eva’s YouTube Channel.
The first season will showcase the beauty and magnificence of Sindh and Balochistan where the local traditions, cultures, customs, and cuisine will be highlighted along with various sights and historical places located in the Southern parts of the country.
Viewers can use Jazz’s and Eva’s official platforms to share feedback and recommendations on the places she should visit in upcoming episodes.
The launch event concluded with a panel discussion and a Q&A which included various vloggers, where everyone discussed the importance of promoting a softer image of Pakistan through digital media.