LG has worked a lot in improving the fundamentals that made the V series lineup of smartphones popular among consumers and industry pundits alike; the LG V40 ThinQ is the real example. LG’s head of design for mobile products claims that these three key design factors of smooth touch, unique color and seamless form have shaped the LG V40 ThinQ to be the real impressive product.
Lee Jung-hoon, head of design at LG Electronics’ Mobile Communications Company says:
“The design philosophy behind the LG V40 ThinQ focuses on features that are unique to LG phones such as the FullVision display while introducing subtle elements that emphasize its simple and clean aesthetics. We wanted customers to be pleasantly surprised by the feel of the LG V40 ThinQ when they first hold it in their hands.”
LG V40 ThinQ – Design Features
The display of the LG V40 ThinQ is almost a half inch larger than its predecessor but maintains the same comfortable width for a secure grip. Bezels have been reduced even further for more immersive edge-to-edge effect while at the same time remaining among the lightest and thinnest in the industry for a phone with a display measuring greater than six inches.
Silky Blast Treatment
When it comes to smartphone usability, proper “grip feel” is essential. To deliver the most satisfyingly smooth sensation in the hand, LG employed a proprietary Silky Blast treatment to etch microscopic pits on the rear glass of the LG V40 ThinQ.
The treatment makes the surface less slippery and less prone to fingerprints without affected the durability of the glass. Design simplicity is further employed by hiding all non-essential visual elements such as the front sensors, the only visible outlines being the cameras and speaker.
Diversity in Colors
Available in colors such as New Aurora Black, New Platinum Gray and New Moroccan Blue, the LG V40 ThinQ carries on the refinement and sophistication of previous V series devices.
A more elegant and deeper Carmine Red replaces Raspberry Rose as the brighter option for those who feel a bit more adventurous. Availability of colors will depend on the specific market.