Emerging Pakistan” is a new campaign started to introduce Pakistan’s beauty to the world by displaying colours of Pakistan on the iconic double-decker buses running on Central London roads – considered as hub of world tourists.

The Pakistan High Commission in London has started this ultimate branding campaign in collaboration with the Bestway Group and it will run for four weeks to celebrate the 70th Independence Anniversary of Pakistan this year.

Fully wrapped double-decker buses are showcasing the pristine beauty of Pakistan with its highest peaks, beautiful landscape, rare fauna, monuments representing ancient civilization, magnificent architecture and rich and diverse culture.

The moving buses are creating unparalleled lasting visual impact on millions of pedestrians and motorists alike, especially on the tourists. The bus wrapping campaign aims to introduce the foreign tourists to the beautiful land of Pakistan which still remains unexplored.

On this occasion, H.E. Syed Ibne Abbas, Pakistan High Commissioner to the UK said, “This publicity campaign showcases the beauty of Pakistan, its culture, landscape and people, and will help promote tourism in Pakistan in the most effective way. The recent social uplift and economic prosperity in Pakistan underpins the theme of the campaign i.e. “Emerging Pakistan”, as acknowledged by many independent international organisations.”

Check below some of the images of Emerging Pakistan campaign (click to enlarge):