Nokia is coming back; this is the loud shout of the moment. Although Nokia brand remained out of sight but the early rumors are now confirmed news that the year 2017 will witness Android based smartphones under the logo of Nokia.
Nokia, one of the pioneers in mobile phone industry, remained unchallenged and dominant for quite long time. The company started its decline after shifting its focus to smartphones and choosing Microsoft’s unpopular Windows OS for its Lumia range.
Later on, Nokia went out of scene after selling handset activities to Microsoft in 2014. Microsoft continued selling Lumia smartphones under its own name but the year 2016 proved an end of Lumia when the company largely abandoned that business, too.
Nokia Android Smartphones
A Finnish company, HMD Global Oy, led by Nokia veteran Arto Nummela is going to launch its first Nokia Smartphone in the early part of next year using Google’s Android operating system.
Success will require a dash for scale by stealing business from Apple, Samsung, and dozens of other players in a cut-throat industry.
HMD is building its Smartphone operating system in partnership with Google and all its Nokia devices will be manufactured by Foxconn of Taiwan, the world’s largest contract manufacturer.
CEO Nummela, who was once responsible for Nokia’s sales and product development, does not lack ambition. He said in an interview, “Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands? We want to be one of the key competitive players in the Smartphone business.”
The Nokia consumer brand lives on as the badge on cheaper, entry-level “feature phones” sold mainly in Asia, India and Eastern Europe, though Microsoft invested little to market the name in recent years. Smartphones typically cost anywhere from ten to 30 times as much as these basic phones, which sell for as little as $20.
Nummela says his team’s enduring relationships with phone service providers and retailers could help HMD quickly convince owners of Nokia feature phones to upgrade in markets like India, Indonesia and Russia.
The first batch of Nokia Android smartphones will be unveiled in February, 2017 at the Mobile World Congress in Barcelona.
Let’s just hope for the best this time for the fallen guardian to get the long-awaited admiration that it deserves, if not a proper farewell.