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OPPO, the Selfie Expert and Leader, today launched the OPPO F7 in Pakistan. Taking smartphone technology to new heights, the F7 utilizes improved AI technology for selfie photography in addition to many more AI-powered operational features.

Pakistan’s renowned celebrities graced the launch event held in Lahore with their presence where fans took memorable selfies and met with their favorite personalities including Imran Abbas, Muneeb Butt, Aiman Khan, Iqra Aziz, Hina Altaf, Ramsha Khan, Alyzeh Gabol and Captain of Pakistan Cricket Team, Sarfaraz Ahmed.

Also showcased at the grand launch event were spectacular photographs shot by Haseeb Siddiqui, a seasoned Pakistani photographer, using his OPPO F7.

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Mr. George Long, CEO of OPPO Pakistan, said:

We are thrilled to be launching the OPPO F7 in Pakistan. The F7’s extraordinary camera resolution and revolutionary AI technology will elevate the smartphone selfie entirely. The phone is equipped with many other features that make it a powerful, efficient tool encased in a sleek, attractive design. We keep our customers’ needs and desires at the top when putting together a new phone and this is why we are certain the Pakistani youth will love OPPO F7.

OPPO F7 – Advanced Features

The OPPO F7 runs on the latest 64-bit 4GB Octa-core processor, with a much refined operating system. Based on Android 8.1, Color OS 5.0 has AI built into the software for better systems management end it runs 80 percent faster than its OPPO F5 predecessor when running multiple apps together? Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.

The OPPO F7 is one of the first smartphones with a customized 19:9 aspect ratio. It also comes with an improved 2280 x 1080 resolution, 6.23-inch FHD+ Super Full Screen giving a much more colorful, vivid and immersive visual experience.

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The OPPO F7 special edition in Diamond Black and Solar Red 6GB and 128GB model is a symbol of elegance and technological perfection. Meticulous care and artisanal skills, as used in cutting and polishing diamonds, is applied to every device.

A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles.

OPPO F7 – Your Beauty Expert

The OPPO F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the OPPO F7 will have a lot more “information” – a higher range of details, luminance and color levels when shot in bright sunlight or the shade, similar to images taken with a good quality digital cameras.

Thus the user has a lot more control – regardless of whether photos are taken in bright or low light environments. The HDR images, together with AI Beauty 2.0 with its ability to make improved age and gender beautification effects, will give selfie fans a much-enriched experience.

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The OPPO F7’s AI Beauty 2.0 Technology enhances “Your Beauty Expert” with the new advances including more accurate facial recognition capability and better beautification effects for gender and age. New advances include more accurate facial recognition capability, better beautification effects for gender and age; Self-learning capabilities based on user preferences plus added fun features.

The AI Beauty 2.0 technology scans 296 facial recognition points, a 20% improvement from the first-generation technology, allowing for a more precise and accurate facial recognition capability. Now, a person’s age, gender, skin color and skin type differences are detected – including for up to four individual subjects – in much greater detail.

New features are also built into the F7 making it much more attractive and fun. Vivid Mode gives the user the opportunity to play with more color saturation of a selfie, enhancing the color of clothes and backgrounds, for example. Selfies can be touched up, much like taking a cover shot for a glossy magazine. While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.

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OPPO F7 – Pricing and Availability

Priced at PKR 39,899 the OPPO F7 64GB with 4GB RAM is launched in Pakistan today and will be available from April 21st across country in three colors Solar Red, Moonlight Silver and Diamond Black. OPPO will also hit the market with OPPO F7 128GB and 6GB variant in Solar Red and Diamond Black color priced at PKR 49,899.

***PRESS RELEASE***