Samsung has been in rumors for quite a long time for now while working on a ‘foldable smartphone’. Earlier, it was reported to make debut in January 2019 but the recent reports claim that the South Korean tech leader is all set to unveil the maiden phone with foldable display by the end of this year.

According to a report published by CNBC, Mr. DJ Koh – the CEO of Samsung Mobile Division claims that they are working on providing an experience different from what you get from a tablet when the device is unfolded. He said:

“You can use most of the uses … on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it? So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) ‘wow, this is the reason Samsung made it’.”

Mr. Koh further said that the first ever foldable smartphone is scheduled to unveil at the Samsung Developer Conference to be held in San Francisco this November. However, he did admit that making the device is “complicated” but they have “nearly concluded” it. Be note that even if the device gets announced in November, it may not be available for purchase until months later.

Samsung is not the only manufacturer working on foldbale device as Huawei is also reported to enter foldable smartphone arena in November this year. What we expect from Samsung is something unique and it would certainly be as Mr. Koh claims to bring a single display that would be folded when required; unlike the ZTE Axon M that brings a hinge connecting two screens.