The hype in the local newspapers took a serious toll as TECNO gradually revealed its new venture by launching different aspects one by one in the newspapers.
The entire process of the launch was one of the most appealing process because TECNO unveiled its phone with a great hype and suspense. Initially, the phone was rumored to be launched followed by a collaboration with an RJ.
TECNO Camon i4 Campaign
In total, TECNO published four advertisements in the largely circulated newspapers nationwide of which the first one had a teaser that the new launch is named as Camon i4.
Second day the Dot-Notch Display feature was focused in the advertisement that holds the selfie camera along with proximity and light sensors. Not to mention that the Dot-notch is the latest trend in the market that gives away more screen space to users.
Third day featured the Triple Rear AI Cameras, teasing the audience the upcoming phone will have triple camera setup and finally right after the launch event the specifications and price of the phone was revealed.
TECNO Camon i4 Launch Event
The Camon i4 was officially unveiled in a launch event that was hosted by none other than the most humorous public figures being Cybil Chauhdary and Ahmed Ali Butt.
This event was also attended by numerous celebrities and management of Tecno Mobile along with the people who pre-booked their phone during the pre-release campaign.
Camon i4 stands out with the product slogan of “Capture More Beauty” that reflects the triple camera, which is one of the most breath-taking feature in this mobile phone added with 6.2-inch dot-notch display in the Camon Series. The best part is the reasonable price of just Rs. 21, 499.