Country’s top telecom digital services provider, Telenor Pakistan, and the country’s leading food delivery service, foodpanda, have announced collaboration in three key areas namely marketing, operations and cash management with an aim to offer exclusive discounts to the Telenor-foodpanda mutual customers in Karachi, Hyderabad and other cities in the southern region.
A Memorandum of Understanding (MoU) was signed between Telenor Pakistan and foodpanda at foodpanda’scorporate launch event in Hyderabad. As part of the agreement, Telenor subscribers in Karachi, Hyderabad and Quetta who are first-time foodpanda users will be offered exclusive discount vouchers for their food delivery orders.
Telenor Pakistan will also distribute discount vouchers at its franchises and retail outlets in these locations with the sale of every new Telenor 4G SIM, Wingle & MiFi device, as well as SIM upgrade to 3G/4G. In order to bring the benefit of the partnership, an awareness campaign will be launched with foodpanda advertising to Telenor customers on its own channels including website, mobile app and blog and Telenor reaching out to its subscriber base through SMS broadcast.
Umair Mohsin, VP Circle South, Telenor Pakistan, said during the MOU signing ceremony:
“We remain the primary digital lifestyle partner of millions of Pakistanis and want to facilitate them in the most innovative of ways. By forging such associations as the one with foodpanda, we aim to bring ease and excitement to everyday lives of our customers and help them take maximum advantage of their smartphones and super-fast Telenor data network.”
Noman Sikander Mirza, Country Manager, foodpanda expressed his views:
“We are pleased to have partnered with Telenor Pakistan for promotion of foodpanda services. At foodpanda Pakistan, we continually aim to serve our customers better and expand our food delivery network. We hope that Telenor Pakistan customers will find the exclusive discount offers exciting and enjoy using our food delivery services.”
Presently, over 1,000 foodpanda riders and restaurants are connected with Telenor Pakistan network with the two partners aiming to connect an additional 5,000 riders and restaurants in the next few months. Moreover, the partnership envisions utilization of Telenor Pakistan’s transformative digital financial services assets such as Easypaisa and QR Code technology for collection of cash from riders and customers in the future.
foodpanda is dedicated to bringing food lovers around the world their favourite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 27,000 partner restaurants in more than 190 cities across 12 Asian and Central Europe countries globally. foodpanda is active in Pakistan, Hong Kong, Singapore, Thailand, Malaysia, Taiwan,Philippines, Bangladesh, Brunei, India, Romania and Bulgaria. It belongs to Delivery Hero, worldwide leader of the food delivery industry. For more information,visit click here.