Uber, an international car-hailing service, is all set to enter the capital city Islamabad and Rawalpindi within a week from today. The exact date is not yet confirmed but the first Uber ride is expected to be offered by the end of April.
Uber has successfully driven their service in the two largest cities of Pakistan that is Karachi and Lahore; now it is the turn of capital city. We would like to see competitive rates to compete with Careem.
Not to mention, Careem is already operating in twin cities for quite some time now. However, since they were the only ride-hailing service available for Islamabad and Rawalpindi, we didn’t witness noticeable discounts and promotions here which were offered for Karachi and Lahore.
The monopoly of Careem in Islamabad/Rawalpindi will see an end with the launch of Uber and a new wave of competition will begin between the two companies; ultimately fruitful for customers!
Safee Shah, General Manager for Uber in Pakistan, expressed the future plans by saying, “We are all set to expand to maximum number of tier-1 and tier-2 cities before the end of current year. Pakistani market is super receptive and the response that Uber received in this market is beyond our calculations and expectations.”
Uber has already established a good fleet for Islamabad and Rawalpindi and number of cars will only grow with time.
Uber is likely to offer a launch promotion here as well, but we don’t have much details on that as of yet.