Vivo – a renowned innovative Chinese smartphone brand has announced an all-new sub brand named as iQOO on the eve of New Lunar Year. Vivo seems to be following footprints of other country-mates like Huawei’s Honor, OPPO’s Realme and Xiaomi’s PocoPhone in bringing sub brands to the market.

Vivo has teased the arrival of its sub-brand, iQOO, in a futuristic teaser on Weibo along with launching an official website that goes by However, there are no details on the website related to any smartphones or launch dates; the website only talks about the parent company Vivo for now.

How to Pronounce iQOO?

If you’ve been wondering how to pronounce the name “iQOO”, then you’re not the only one. Vivo talked about it in a social media post captioned

“Do you know how to read our name?”

Perhaps the company itself doesn’t know yet what it wants to be called. The social media post, by the way, gathered over 1000 comments in just three hours. Is it i-koo, Echo or ee-ko? We’ll have to wait a bit to get correct pronunciation.

iQOO; High-End Phones?

Although. Vivo remains tight-lipped but market experts predict that judging by the announcement banner showcasing an advanced cityscape, we may see flagship level devices under iQOO brand or at least those which have beautiful designs.

Meanwhile, iQOO is starting its year with one special device that will be gifted to a loyal follower by tomorrow, so we might get a look at it much sooner than you expect. There’s not much else we can say about iQOO’s purpose just yet, we’ll have to wait till tomorrow or until the company reveals more about the mystery brand.