Vivo is the Chinese smartphone brand that is getting popular among youth in Pakistan because of its camera-centric and innovative devices. Vivo surprised everyone by introducing the first ever in-display fingerprint sensor in Vivo X20 Plus UD; thus beating big names like Apple and Samsung in the smartphone industry. Later, we have seen Vivo APEX smartphone that achieved 91% screen-to-body ratio and became the leader once again.
Vivo established its business in Pakistan in the last year and has become a prominent figure in the market due to its own retail network covering all major cities of the country. The company has taken another bold step and appointed a Bollywood star Aamir Khan as its brand ambassador in Pakistan. This was officially revealed on Vivo Pakistan Facebook page.
As per details, Aamir Khan will be the part of Vivo’s marketing campaign and we expect to see him in TV commercials very soon. Vivo has already focused on celebrity advertising and Aamir Khan would be another valuable addition to its brand association. Vivo Pakistan is rightly hoping to raise its profile and brand appeal; especially among the youth.
Vivo is continuously promoting its products putting much of its focus on camera and music features thus attracting the most vibrant part of the society – the youth. For instance, Vivo Pakistan launched a duo of V7 and V7+ smartphones featuring 24MP selfie shooter last year and enjoyed an overwhelming response.
Vivo has also focused on international sports events and is working as official sponsor of FIFA World Cup 2018 and 2022. Likewise, the company has bonded an agreement with one of the most popular cricketing events – the Indian Premiere League (IPL) for the next five years.
Vivo’s upcoming venture Vivo V9 is also reported in several leaks that suggest the smartphone as another addition to its upper mid-range class with main highlights of AI capabilities and FullView screen. Keep visiting these pages as the V9 is expected to be unveiled next month and we will update you as and when the story unfolds.