Vivo Smartphone is the third most popular smartphone brand in China after Oppo and Huawei and number 5 in global ranking with over 80 million sales in 2016. There is good news for Pakistani customers that Vivo Smartphone enters Pakistan on July 5th as countdown already started on their Vivo Pakistan Facebook Page.
While there’s no official announcement for which models Vivo will introduce in local market, there are rumors that they are geared up to launch at least 7 to 8 of their smartphones ranging from Rs. 15,000 to Rs. 30,000 – including the famous V5s that boasts 4GB RAM, 64 GB ROM, 20MP front camera, 13MP rear camera and Octa-Core 64bit processor.
Considering Oppo’s success with selfie camera phones, Vivo is expecting to make an early impression with its V5s in Pakistan and then capitalize the position to market and introduce other budget and flagship devices among Pakistani consumers.
Sources hint that Vivo would be the second company in Pakistan to adopt sale model similar to Oppo which sells its mobile phones directly to the retail shops along with providing huge margins to the sellers.
Just recently Vivo has unveiled world’s first smartphone that has Under-the-Screen Fingerprint Scanner, a feature that Samsung and iPhone are still working on and Huawei ready to introduce with its upcoming Huawei P11.
Working in more than ten overseas markets Vivo seemingly comes aggressive as far as marketing spend is concerned. Only in India, it has bought title rights for IPL for next five years for an enormous investment of $ 438 million. Besides, it is also committed with NBA and FIFA World Cup 2018.
The Indian and global sports footprint easily suggest that the Chinese player might get involved in similar partnerships with PSL and other avenues where QMobile and Oppo are already spending huge money.
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