Sony, a landmark name in electronics, lacks well behind as far as smartphone market is concerned. We hardly see any guy holding Sony brand in his hands. Some reports reveal that the scene is going to be even worse for Sony in coming days and months.
It has been surfaced on tech blogs that the company is working on a major shift in its smartphone line-up and thus will discontinue the phones in the category that it refers to as “Premium Standard”.
If you wonder what really is this new category, beware it is a self-defined class by Sony consisting of smartphones that aren’t too premium but have comparatively lower prices in addition to offering more than a budget specs. So in short, Sony Xperia X and Xperia X Compact will soon become a story of the past.
During its 2017 Investor Day, the company revealed its future plans for its smartphones business. Owing to the lack of expected response for its mid-range devices, Sony is finally pulling the plug and now would focus on its flagship smartphones.
The company also revealed that it plans to focus on the regions where its smartphones are blooming. This year at Mobile World Congress, we saw the release of its new flagship smartphone Xperia XZ Premium that features 4K HDR (2,160 x 3,840, High Dynamic Range) display first time in a smartphone.
We also witnessed the unveiling of Sony’s Xperia XZs, Xperia XA1 Ultra and Xperia XA1 at the same event. The smartphones offer amazing features as the company looks towards competing with the likes of LG, Samsung etc.